Comprehensive cross-platform analysis covering Facebook, Instagram, TikTok, and YouTube.
Roadmap for the June report.
Report Context & Objectives
Executive Summary
Platforms Covered
June was a mixed but net-positive month, with performance diverging sharply across platforms rather than moving uniformly.
Views nearly doubled (+97%) and audience growth exploded with net follows up +340%.
Strengthened into a consistent, internationally-distributed Shorts channel.
Held steady with modest follower growth (+7.3%). Remains a reliable discovery channel.
Declined across views, engagement, and net followers.
Reach and discovery are strong where growth happens (driven by Reels/Shorts with high non-follower exposure).
Audience quality is perfectly aligned (Female, 25-54 core demographic).
Comments and conversions stay low even where reach surged massively.
CONCLUSION: Content is strong enough to be watched, but not to trigger interaction.
Reach grew strongly (esp. FB, YT), but comments stayed minimal (TikTok had just 2; FB low relative to 147K views).
TikTok views declined -30%; recent content underperforms older evergreen videos.
Strong signals (FB profile visits +282%, convos +262%) vs. Weak signals (Link clicks, TT profile views -45%).
Performance is uneven (FB/YT up strongly, TT down).
5 high-impact analyses to run next:
Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for June.
The Breakout Platform (Fully Organic)
Total Views
0
97.2%
Net Follows
0
340.5%
Profile Visits
0
282.4%
Interactions
0
219.1%
Total Viewers
0
56.5%
Age Distribution:
Steady Discovery & Brand Building
Total Views
0
82.6% Non-followers
Accounts Reached
0
43.6%
Net Followers
0
7.3%
Total Followers
0
End of month spike
35-44
35.8%
25-34
23.7%
45-54
21.7%
Audience is highly core-demographic aligned and Cairo-centric.
Strategic Pivot Required
Video Views
0
29.7%
Net Followers
0
65.2%
Profile Views
0
45.5%
Likes / Comments
128 / 2
Both Down
Shares
0
110.0%
For You Page
51.2%
Personal Profile
44.4%
Female Dominant
Core Ages: 35-44 (33.2%) and 25-34 (26.5%)
Diagnosis: Audience is highly relevant. The gap is in formatting and delivery (too "doctor-explaining"), not audience fit.
Top current views are coming from OLD evergreen content. New content isn't scaling.
Consistent International Shorts Growth
Total Views
0
Up from 7.6K in March
Engaged Views
0
Monthly Aud: 4.5K
Subscribers
0
New in June
Likes
0
Engagement still low
Realtime (48h)
197 Views
289 Total Subs
Gender
58.6% F / 41.4% M
Top Age
25-34 (36.0%)
Most international platform. Strong pan-Arab reach beyond Egypt.